Privacy

01

Who we are

Neon is a trading name of ViableCloud LTD, company number 14585704, registered in England and Wales at 44-45 Beaufort Court, Admirals Way, London E14 9XL, United Kingdom. We are the controller for the information described here, which means we decide what is collected and why, and we answer for it.

This notice covers this website, the emails we send, and any information you send us directly. It does not cover other people's sites we link to. Write to matt@viablecloud.io about anything on this page, including to have your information deleted.

02

What we collect

Only what a small company needs to answer you and to know whether its pages are any good. We do not ask for payment details, and we never ask for sensitive information such as your health, beliefs or politics. If you put something like that in a message to us, please don't: we have no use for it, and we will take it out of our records rather than keep it.

• What you give us. Your name, company and email address, which we need to answer you and to send you what you asked for, and anything else you choose to type into a form or write to us in an email, such as your role, the size of your GPU fleet or whether you have a live bid when you request a demo. What you send through a form is kept in a small database of our own, together with the page you sent it from. If you take the self audit, your answers to it are scored on the spot to build your report, and they are never stored against your name.
• What your visit tells us. The pages you open, which sections you read, what you click and how far you scroll, the site or link that sent you, any campaign tags in that link, the country your request comes from, and the kind of browser and device you are using.
• What we get from elsewhere. Occasionally your public professional details, from a social network or a company register, where you approached us and we are checking who we are talking to.

03

Why we use it, and what allows us to

One reason in law for each thing we do, rather than a list of reasons you have to match up yourself. Where the reason is our own legitimate interest, we have weighed it against your privacy first, and you can object at any time.

• Reply to you, and build and send you the report or document you asked for.Our legitimate interest in answering someone who has asked us for something. You can object, and we will stop.
• Hold your demo request on the waitlist, provision your instance and send you credentials.Our legitimate interest in delivering the demo you asked for. The optional details you add only shape what we set up for you.
• Send you a short series of follow-up notes about the same subject, after you ask for a report.Our legitimate interest in finishing the conversation you started. Reply with the word stop and it ends there.
• Set cookies to count your visit in Google Analytics.Your consent, given or refused on the banner and changeable on this page at any time.
• Count page views without cookies, keep the site up, keep it secure, and stop it being abused.Our legitimate interest in knowing which pages are read and in running a site that works and is not misused.
• Keep our books and meet our legal duties.A legal obligation on us as a UK company.
• Keep a record of anyone who has told us not to contact them.A legal obligation: it is the only way to be certain you are never added back.

04

Cookies and measurement

A cookie is a small file a site leaves in your browser. Two things here count visits, and only one of them uses cookies, so saying no to cookies does not switch both off. That is worth being exact about.

What runs either way

Our own counter runs on every visit. It stores nothing on your device, reads nothing from it, and carries no identifier, so it cannot tell one visitor from another or follow you between visits. It records which page was opened, which section came into view, which button was clicked and how far you scrolled, and those counts live only in our host's short lived logs.

Google Analytics is also loaded on every page. Until you say yes it sets no cookies, but it does send Google one ping per page and event, and that ping carries the page you are on, the site that sent you, your browser and your IP address. Saying no stops the cookies. It does not stop the ping. If that is not acceptable to you, a content blocker or your browser's tracking protection will stop it, and you can write to matt@viablecloud.io and we will tell you what we hold.

What waits for your yes

• Necessary. Remember the choice you made about the others and keep the site working. They carry no identifier that follows you elsewhere, and the law does not require us to ask before setting them.
• Analytics. Let Google Analytics recognise a returning browser and count it. Nothing in this group is set until you choose Allow, and it stops the moment you take that back.

We set no advertising cookies and we do not let anyone use this site to build a picture of you across the rest of the web. Nothing from analytics is ever attached to a form you send us: a lead is a name, a company and an email address, not a browsing history.

Your choice is yours to change at any time, from here or from the bottom of any page. Refusing costs you nothing: the site works the same. You haven't chosen yet, so they are off. You can also clear or block cookies in your browser's own settings.

05

Email

Two kinds of email come from us. One answers something you did: a confirmation when you send a form, or the report you asked for. The other is a short series of notes about the same subject, sent after you ask for a report, and it ends on its own. We buy no lists, we sell and rent no addresses, and there is no newsletter waiting in your inbox. Reply to anything we send with the word stop, or write to matt@viablecloud.io, and you are off it that day.

06

Who else sees it

We are a small company and other companies run parts of what we do. Some of them work only on our instructions; others, further down this list, do not, and it would be misleading to describe them the same way. We do not sell your information and we do not hand it over for advertising.

• The companies that host this site and serve it for usOur processors. They act only on our instructions and may not use anything of yours for themselves.
• The companies that deliver our email and run our mailboxesOur processors, on the same terms.
• Google, for analyticsDescribed in the cookies section below, because what it receives depends on what you chose.
• Advisers who need it to do their job for us, such as accountants, lawyers and insurersMostly not our processors. They answer for your information themselves, under their own duties.
• A regulator, a court, or the policeNever on our instructions. They receive it because the law obliges us, and they decide what to do with it.
• A buyer or successor, if the business or part of it ever changes handsThey would take on this notice with everything else, and you would be told before anything moved.

We have named categories rather than companies, because the companies change and a notice that lists them goes out of date the week one is swapped. If you want to know exactly who they are today, ask at matt@viablecloud.io and we will tell you.

07

Where it goes

We are in the UK. Some of the companies we use are based in the United States or run their systems from more than one country, so your information may be handled outside the UK. The law only allows that with protection attached to it, and where it applies we rely on the terms our providers offer for transfers out of the UK rather than on anything of our own.

We would rather point you at the real arrangement than summarise it into something reassuring and vague. Ask at matt@viablecloud.io and we will tell you which country a given part of your information is handled in, what covers the transfer, and send you a copy of it.

08

How long we keep it

Where something outside us fixes the period, that period is below. Where nothing does, we say when we look at it again rather than invent a number we would not keep to.

• What you sent through a form, the lead record it creates, and email between you and usFor as long as it is still doing the job you sent it for: answering you, getting you the report or brief you asked for, holding your demo request on the waitlist, or carrying on a conversation we are still having. Once that is finished the record has no purpose left, and we take it out by hand the next time we go through them, which is every few months, rather than on a timer nobody set. Ask us to delete it at any point and it goes within a few days.
• Your email address, if you tell us to stop contacting youWe keep that one line for as long as we send anything at all, and nothing else with it. It is how we make sure you are never added back by accident.
• Counts of page views in our own recordsAt most seven days. Our host expires them on its own schedule and we do not copy them anywhere.
• Visit data held by Google AnalyticsGoogle keeps the event level records for two months and the data tied to a returning browser for fourteen, and the fourteen restarts whenever that browser comes back, so it is a rolling window rather than a ceiling. The aggregate reports Google builds from this outlive both. These are our property's actual settings, read from its admin, not a manual's defaults.
• Accounting recordsSix years from the end of the financial year they relate to, because company law requires it.

When we delete, it goes from our own records at once, and we keep no archive copy of our own. Our host keeps short lived backups of its own, which we cannot reach into to pull out a single line and which expire on the host's schedule; nothing is ever restored from them for marketing. Ask us to remove something sooner and we will, unless it is in the one row above that the law makes us keep.

09

How we protect it

Everything between your browser and us travels over an encrypted connection. We hold as little as we can in the first place, which is the only protection that never fails: what you send us lives in our mailbox and in one small database we run, your IP address is never written into either, and the visit counts are never joined to them. Access is limited to the people who need it, protected by strong sign in. No system is perfect. If something goes wrong in a way that puts you at risk, we will tell the regulator within 72 hours and tell you without delay.

10

Your rights

The law gives you these, and they cost you nothing to use. A few of them depend on why we are holding something, which is why some lines below have an "unless" in them; if one does not apply we will say so and explain why rather than go quiet.

• See what we hold about you, and get a copy of it.
• Have it corrected if it is wrong or half finished.
• Have it deleted, unless the law makes us keep it.
• Have us stop using it while a disagreement about it is settled.
• Object to us using it. If you object to marketing, we stop, every time and without asking why.
• Get what you gave us in a file you can take elsewhere, where you gave it to us on consent.
• Take back a consent whenever you like, which does not undo what was lawful before.
• Complain to a regulator, without going through us first.

To use any of them, write to matt@viablecloud.io. No form and no process. We answer within one month, and we will say so if a request is complicated enough to need longer. We may need to check you are who you say you are before we send personal information anywhere.

To complain about how we have handled your information, write to the same address with the word complaint in the subject. We will acknowledge it within 30 days, look into it, keep you posted while we do, and tell you what we decided. If you are not satisfied, or you would rather not come to us at all, the Information Commissioner's Office takes complaints directly at ico.org.uk, as does the data protection regulator where you live.

11

A few more things

Nothing here is decided by a machine. We do not make decisions about you automatically, and we do not build profiles to predict what you will do.

This site is not for children. It is meant for people at work, and we do not knowingly collect anything about anyone under 16. If we learn that we have, we delete it.

Other people's sites are their own. Follow a link away from here and what happens next is covered by their notice, not this one.

When this changes, the date changes. The date at the top of this page is the last time it was edited. If a change matters to you, we will say so by email rather than quietly editing the page.

12

How to reach us

Write to matt@viablecloud.io, or to ViableCloud LTD, 44-45 Beaufort Court, Admirals Way, London E14 9XL, United Kingdom. A person reads it.